In the last ten years, the technology has changed a lot. In 2001, we were at the beginning stages of GPS use. A slow, monochrome Garmin GPS III sat on the dash of our Land Rover. Without any good basemaps, the display consisted of a black triangle, pointed in a southerly direction in the middle of a big blank screen. We relied mostly on good old fashioned route finding and paper maps. This was a far cry from the satellite view basemap that I was able to pull up on my iPhone while navigating the canyons of the Colorado plateau this summer.
Pangaea Expeditions has gone through a lot of changes in the past decade too. In 2001, I couldn’t have imagined Pangaea having a built-from-recycled-parts, biodiesel-powered Land Rover Defender 110 racking up accolades like “Top 5 Sexy Vehicle” at the SEMA show, the world’s largest automotive aftermarket show.
I always love hearing the stories from people that I’ve camped with, wheeled with and wrenched with as they come back from their own great adventures. I sincerely hope that Pangaea has helped–even if only a little bit– in inspiring them to go out and do this for themselves.
During all of the driving and soul searching this year, one of the things Tracy and I kept going back to is “What is Pangaea Expeditions?” Sure, we provide industry news, we write product reviews, we publish stories and photos of trips around the world, and in this web 2.0 era, we interact with you on sites like Facebook and Brightkite.
But, what is Pangaea? I couldn’t help but think that in many ways, Pangaea Expeditions is kind of like a paperless magazine. I kind of like that. I have deep roots in the print industry: my mom is a career journalist; I’ve worn many hats at magazines and newspapers in my career as a writer, photographer, marketer, and art director; Tracy went to “J School” as journalism school is affectionately known and now works as a producer on an award-winning media team. I’ve always had a love for the way stories can communicate, inspire, and sometimes even change the world.
Sadly, the writing seems to be on the wall for the print world. While I think few things can match the awe-inspiring sight of an amazing photograph in print and I love the tactile feel of flipping through a coffee table book like The Great Adventure or a magazine like Overland Journal, I also love the reach, the immediacy, and the interaction of the online world.
In today’s digital world, if someone sees a prototype vehicle on the road, you might be able to see spy photos of it from anywhere in the world within minutes, not 4-12 weeks later depending on the editorial and printing cycle of your favorite magazine. With the incredible adoption rate of the iPad, I can envision some great ways to bridge that gap between the print and online experience, while bringing additional features that are just impossible to do on a printed page. We plan on bringing information just like this to you soon.
If you have any questions, suggestions, or things you’d like to see here, you can always reach me at email@example.com.