Land Rover Makes Work Play

Land Rover UK recently won a gold award for best photography at the Creative Circle 2009 Awards for their campaign “Land Rover Makes Work Play”. The photography featured in the 2008 campaign uses a tilt/shift (TS) technique to transform photographic subjects into what appear to be miniature objects. Tilt-Shift lenses are specialized SLR camera lenses which are traditionally used for architectural photography due to their ability to control visual perspective. However, when used properly the adjustment on these lenses can be used to create a shallow depth of field and make an image appear to be of a miniature model.Click here to learn more, and view the full set of ads.