Land Rover Introduces New Range Rover Evoque

Land Rover released another iteration of its increasingly fractured Range Rover lineup on Thursday, July 1, 2010. During a 40th anniversary celebration of the Range Rover, the LRX concept car was officially revealed as the Range Rover Evoque.

The new vehicle has many of the traditional styling cues of Range Rover, such as the floating roof design, castellated bonnet and side wing vents. The vehicle is being touted for it’s smaller size, increased fuel economy and green manufacturing process (including the use of recycled materials). It honestly is an good-looking, contemporary take on the Range Rover style, however it is disappointingly available in FWD, a dubious first in the Land Rover family. The Evoque’s introduction took place at Kensington Palace with Vogue Magazine and Victoria Beckham (aka Posh Spice) on hand for the introduction. These facts alone should leave little question as to the new Evoque’s intended demographic.

For those of you wanting to take one for your next trans-Africa trans-Paris expedition, you’ll have to wait until late 2011 for the vehicle to hit showroom floors. Expect to see the vehicles “official” public debut in September at the Paris Auto Show. In the meantime, you can learn more about the vehicle at its official site helloevoque.com

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